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ugg australia zipper boots "We seugg boots sale westfielde this as an opportunity because there are people out there who don't even know we make men's products!"Like Lululemon, Velasquez says "Ugg's strong roots in women's footwear scare male customers away."Powers says Ugg is also working to offer outerwear by 2017. "Our biggest hurdle is making sure that people consider us that way, as opposed to just being known for the classic boot.,ugg boots uk noira When Deckers acquired the brand from Smith, it moved Ugg away from its sporty roots, inking partnerships with retailers like Nordstrom and Neiman Marcus. Photo: Ugg"When consumers think of Ugg, they already consider us an outerwear company," he says. The brand has previously released winter coats through licensing partners, but Ugg is now designing coats with an in-house team in a play to lead the market.ugg boots sale westfieldugg boots america

ugg boots from china"These are pretty exciting because you can change it up, but still wear your favorite boot," teenage shopper Jaymie enthused. While Powers admits the category "isn't a major volume driver right now," the brand hopes these newer products will help shoppers turn to it for more than just shoes. "Our biggest hurdle is making sure that people consider us that way, as opposed to just being known for the classic boot.,ugg slipper sale coquette She adds that Ugg won't be chasing specific trends, but will instead try to become "the go-to for coziness because comfort never goes out of style. "Obviously Ugg has to offer otugg boots sale westfieldher product assortments to leverage its brand equity before it tries to find sales through completely new categories. Yes, luxury.womens uggs

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